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Faith-based marketing
Faith-based marketing is the integration of religious faith into marketing and business. Agencies such as (Propeller ) specialize in marketing faith-based products and creating partnerships that target specific groups, such as the family-based audience. In the United States this type of marketing can help reach Christians, who enjoy an estimated purchasing power of over $5.1 trillion a year.〔The 2007 Leisure Market Research Handbook. (2007). Faith Based Activities, p. 180-183.〕
== Market segments ==
Many Christian book and music titles have become successes in the mainstream world.〔(【引用サイトリンク】title=The Great Christian Cash-In )〕 The best-selling ''Purpose Driven Life'' by Christian pastor Rick Warren became the bestselling hardback non-fiction book in history, and is the second most-translated book in the world, after the Bible.〔(【引用サイトリンク】title=Short Takes: Gauging the impact of 'Purpose Driven Life,' 10 years on – CNN Belief Blog - CNN.com Blogs )〕 In 2004, the Mel Gibson-directed ''The Passion of the Christ'' opened to $83.8M domestically and went on to gross $611M worldwide.〔(【引用サイトリンク】title='Noah', 'Son of God' Part of Recent Hollywood Faith-Based Film Trend -- But Will It Last? )〕 In 2014, the Christian films ''Son of God'', ''Noah'', ''Heaven Is for Real'''' ''and ''God's Not Dead'', enjoyed box-office success.〔(【引用サイトリンク】title=Why Christians Now Rule Hollywood - The Daily Beast )〕〔(【引用サイトリンク】title=Year of the faith films: Movies that tell stories of religion doing well at the box office - Washington Times )〕
Faith-based marketing is also seen in the tourism industry. The UN World Tourism Organization estimates that 300 million to 330 million people a year participate in faith-based travel. The U.S. Travel Association reports that 25% of all travelers are interested in a spiritual vacation.〔(【引用サイトリンク】title=Travel Market Report :: Login )〕
Many companies incorporate faith-based ideas in their operations, mission statements, or even their packaging, subtly or overtly.〔(【引用サイトリンク】title=9 religious companies (besides Chick-fil-A) )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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